MAD PROFESSOR AND ARIWA STUDIO

Mad Professor
One of the only two studio-owning reggae labels to survive in the UK for any length of time is ARIWA ( the other is Fashion), the succes of Ariwa sounds can be put down to the determination of one man, Neil Fraser.

Guyana - born Fraser started Ariwa as a four track operation in his livingroom in Thorton Heath, South London in 1979, prompted by a lifelong love of electronics and reggae plus an interest in the sweet sounds of lovers rock, which were close enough to the Philly Soul he also loved to make Fraser want to get involved.

The first recordings, including the debut of the late lovers' legend Deborah Glasgow, can be found in "The Early Sessions" album. By 1982 Fraser had moved premises to Peckham, working on at first eight, and subsequently sixteen-track equipment. Styling himself as the Mad Professor, and calling his band The Sane Immates, Fraser rapidly acquired a reputation for excentric, attentiongrabbing records. Though his influences could clearly be discerned, his mixes soon revealed a quality of their own, to a point where an Ariwa recording could be easily differentiated from all others.

His " Dub Me Crazy" series, eventually running into double figures, won him a reputation in the alternative rock scene, and John Peel was an early champion, frequently spinning his productions. Early albums with Tony Benjamin, Sergeant Pepper and Ranking Ann did not sell especially well on the reggae market, but were always out-of-the-ordinary or worthy of note.

By 1984 Fraser had teamed up with Sandra Cross, a lovers rock singer and sister of Victor Cross, an early Ariwa Sessioneer. The siblings had worked together as The Wild Bunch, an Ariwa album act, before Sandra,a sweet-voiced, confident singer, proved capable of delivering Ariwa the hits it was seeking. Her " Country Life " (1985), built around a string of hits, including a cover of The Stylistics' " Country Living" (previously covered in the reggae idiom by the Mighty Diamonds) was something of a commercial breakthrough.

Other albums from Jamaican singer Johnny Clark, and DJs Peter Culture and Pato Banton brought further acclaim, and the open-minded Fraser began to work with acts as diverse as UK indies and sound ssystem legend Jah Shaka. Wolverhampton - based DJ Macka B's debut album " Sign Of The Times " (1986), was the strongest Ariwa release yet, and remains perhaps the most effective roots statement ever recorded in the UK. A move to West Norwood found Fraser the boss of the largest black-owned studio complex in the UK, with two consoles, one a powerfull, outboardlittered twenty-four track.

It was here he fashioned some of his most wonderfull lovers rock records, including John McLean's " If I Give My Heart To You ", Sandra Cross' " Best Friend's Man " and Kofi's vival of her own earlier hit, " I'm In Love With A Dreadlocks " Fraser also attracted some heavyweight Jamaican names to his premises, including Bob Andy, U-Roy, Yabba You and Lee "Scratch" Perry. (With new, second album for Ariwa coming up : " Black Ark Experryments" and seperate dub album). He did not neglect his excentric side though, cutting strange tunes such as Professor Doppler's " Doppler Effect ", and " Echoes Of Deaf Journalists ".

Altough more recent times have not seen the Mad Professor dominating the UK reggae charts with quite such regularity (Fraser has always shied away from the guns 'n sex sound of ragga), he retains huge respect and a loyal following worldwide. Regular Ariwa jaunts from New York to Holland, Australia to Poland, France to Japan, and elsewhere have ensured strong exports sales for his unique talents. Recently the Mad Professor introduced a new series of dub albums with Lee "Scratch" Perry, entitled " Super Ape inna Jungle" , " Black Ark Experryments " and " Experryments at the Grass Roots of Dub ". The Professor also just released a brand new lover rock album with June Lodge " Lover for all Seasons " and the newest release from his hand is the album " Babylon Kingdom Must Fall " by U-Roy.

Writer of this article unknown. Used by kind permission of Reggae Jamming Archives.



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